LP COVER Sportmax

Sportmax Pre-Fall 2025

The Sportmax Pre-Fall 2025 collection shapes an authentic and graphic wardrobe, reinterpreting the brand’s identity with coherence and character. A style that evolves alongside the woman, expressing her spirit with strength and awareness.
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The body is revealed with discretion: in mini dresses with essential architecture, in deep necklines, in micro tops paired with masculine suits, and in the energy of fringes that bring movement and character to clean silhouettes.
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Heritage becomes a strength, guiding a contemporary and functional design. A sophisticated sense of protection envelops the body, thanks to high-neck zip sweaters illuminated by Sportmax’s iconic metallic “S” motif.
A metallic thread runs through buttons and poppers, decorative elements that define transformable garments. This transformative spirit extends even to the formality of coats and blazers.
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Coats and Parka OLIO
The Sportmax Pre-Fall collection blends comfort with urban chic flair. The selection features tailored blazers, waterproof trench coats and jackets in wool and denim, which take centre stage this season. Cargo, flared, slim-fit and oversized trousers pair effortlessly with silk and cotton shirts or blouses, both fitted or mesh, for a look that exudes character and movement.  Tank tops, tops, cardigans and high neck jumpers add layers of comfort and dynamism to the ensemble. Tight midi or long dresses are perfect for those seeking elegant pieces for special occasions. Jumpsuits , with their modern cuts and versatility, are a must-have this season. Leather skirts or midi skirts combine vibrant design with bold style for a striking look. To complete the outfit, accessories such as shoes, jewellery, bags in various styles and sizes, belts and sunglasses add the perfect distinctive touch.