A new emblem of Sportmax's DNA, the ‘S’ becomes the epitome of a contemporary style code through its statement design.
The sinuous and perfectly symmetrical shape pervades items and accessories, creating a refined yet bold aesthetic. Discover the new brand manifesto.
The S of Sportmax is embedded in garments and accessories as a powerful, functional, and above all symbolic detail. To capture its essence, Sportmax invited photographer and visual artist Lea Colombo, who interprets the S through a personal journey of saturated colors, ritual blurs, and imperfect close-ups.
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