00 Campagna Ss23 Hero Cover Video 01 Sportmax

Sportmax SS23 Campaign

Contrasts, juxtapositions and dualisms. The manifesto of the Spring-Summer 2023 is an alchemical collage of diverse elements from which originates a perfect equilibrium of seduction and boldness. Wilma Sjoberg and Tanya Churbanova interpret the essence of the new campaign shot by Mario Sorrenti.
Campagna Ss23 01 Sportmax
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Three-dimensional motifs, optical patterns and sculptural volumes. A contemporary synesthesia contaminated by bold contrasts and dictated by a new instinctive aesthetic, for a declaration of absolute freedom.
00 Campagna Ss23 Hero Cover Video 02 Sportmax
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00 Campagna Ss23 Hero Cover Video 03 Sportmax
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CREDITS:
PHOTOGRAPHER: MARIO SORRENTI
MODELS: TANYA CHURBANOVA & VILMA SJÖBERG
STYLIST: ELODIE DAVID TOUBOUL
CREATIVE DIRECTOR: HEIKO KEINATH
MAKE-UP: LISA BUTLER
HAIR: WARD
CASTING DIRECTOR: PIERGIORGIO DEL MORO
"BOUBA/KIKI"
Sportmax Spring-Summer 2023 Collection
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