Hero Collage Anniversary Desktop Sportmax

50 YEARS OF FASHION

To celebrate 50 years of Sportmax, we’re taking a look back through the decades to the fashion concept that started in 1969 to see how Sportmax has been pushing us forward ever since. 

Sportmax Book Cover Sportmax

SPORTMAX BOOK

A one-of-a-kind book that takes us on a journey through the history of Sportmax, founded by Achille Maramotti following a unique intuition: always presenting a contemporary style.

Divided into five decades - from the Seventies to today - the book tells us the Sportmax journey, punctuated by a series of prestigious collaborations. Just exactly like this one: Luke Leitch who wrote the text that Olivier Saillard edited. Published by the luxury
brand Assouline, the book will be available on www.assouline.com, worldwide in all Assouline stores and in selected concept stores.

Big Editorial Push About Us B Sportmax
Since 1969

Our Story

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