To celebrate 50 years of Sportmax, we’re taking a look back through the decades to a fashion concept born in 1969 and how it's been pushing us forward ever since. 

Sportmax Anniversary Collection

To celebrate this landmark in the journey of Sportmax, this 50th Anniversary Collection presents  15 modern pieces tailored by our unique history, recut and reprised in a palette of evocative 1970s colour ways. True classics with a progressive uplift and a contemporary twist. 

Discover the Anniversary Collection

Look back to the future

Discover these 15 modern classics tailored by a 50 year journey: looking back at the heritage from the Seventies, when Sportmax introduced new construction techniques to deconstruct clothes.
Look back to the past and shape the future.

Discover the Anniversary Collection
Big Editorial Push About Us B Sportmax
Since 1969

Our Story



A one-of-a-kind book that takes us on a journey through the history of Sportmax, founded by Achille Maramotti following a unique intuition: to be always at the forefront of contemporary style.

Divided over five decades - from the Seventies to today - the book takes us on the Sportmax journey, punctuated by a series of prestigious collaborations. Written by Luke Leitch, edited by Olivier Saillard and published by the luxury brand Assouline, the book will be available on www.assouline.com, worldwide in all Assouline stores and in selected concept stores.