Denim Culture FW21 featuring Soo Joo Park

For the sixth haut de gamme jeans wear edition, Sportmax challenges conventions. The Sportmax Fall Winter 2021/22 Denim Culture capsule collection is a crossroads between heritage and avantgarde energy. Just like the one emanates from Soo Joo Park, korean international model and eclectic artist, whose style depicts perfectly this new collection. A capsule collection that transports us to the 1920s, where creativy and energy endure from silky, sultry party dresses and silhouettes of the Twenties are translated into denim. Geometries and fringe detailing are reborn thanks to a precise laser technique that infuses fabric with a sense of movement.