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One of Peter Lindbergh’s most remembered seasons, shot on Deauville Beach for Spring/Summer 1987 featuring an iconic Sportmax dress.


A Spring/Summer 1984 dress shot by Peter Lindbergh.

From the beginnings

Through its story, Sportmax has created a style that is assured and clearly defined: daily life infused with practical poetry. Its verses are embroidered with the everyday. Suits are their vocabulary; trench coats and jackets their rhymes; knots, pleats and dresses their sonnets. 

Chromatic hyperboles. A dress from the Sportmax Spring/Summer 2007 collection, photographed by Dušan Reljin.



Manon Leloup wearing a red flame Fall/Winter 2014 dress, photographed by David Sims.