Hero Desktop Sportmax

Backstage at Sportmax’s Spring/Summer 2006 campaign, as photographed by Roxanne Lowit.


A black-and-white paneled dress worn by Sigrid Agren for Spring/Summer 2014, photographed by David Sims.

From the beginnings

Sportmax is extremely timely, unremittingly fashion-forward. Its everlasting tension between experimentation and pragmatism is a constant that never ceases to fascinate. In this picture, Carla Bruni and Kirsten Owen photographed by Peter Lindbergh for the Spring/Summer 1988 campaign.

The graphic influences of the Fall/Winter 2016 collection are reflected in a dress worn by Mariacarla Boscono, photographed by Roe Ethridge.



"Graphic design" in this David Sims’ Spring/Summer 2015 campaign.