Hero Desktop Sportmax

Catch the light. This two-in-one layered dress has a sleeveless tunic bodice, embroidered with shimmering sequin stripes. 

Ultra-modern and standout. Contrasting stripe panels intersect in this midi dress. Made with a graphic direction, the dress has a bibbed top built from multiple layers and prints.

Suits any occasion. This pure cotton poplin shirtdress features a fine colored pinstripe which is arranged in contrast placements for a directional graphic effect.

Backstage at Sportmax’s Spring/Summer 2006 campaign, as photographed by Roxanne Lowit.

Twin 1 A Sportmax

 

A black-and-white paneled dress worn by Sigrid Agren for Spring/Summer 2014, photographed by David Sims.

Twin 1 B Sportmax

Transformational. This directional dress can be worn two ways for a multitude of occasions. Wear it with the paisley overdress for a patterned asymmetric effect, or without, bringing the focus to the luxurious silk crêpe shift.

Fusion Silk. Glazed habotai silk teams with crisp cotton poplin for an ultra-light, textural pairing. This asymmetric tunic dress features two contrasting floral prints, injecting a cool, directional attitude.

Designed for effortless elegance. This wrapped ballet-style dress fuses dark moody florals and sharp technical pleats. An elegant deep V cut accentuates the neckline, while billowing shirt sleeves give a relaxed look that tapers at the cuffs.

From the beginnings

Sportmax is extremely timely, unremittingly fashion-forward. Its everlasting tension between experimentation and pragmatism is a constant that never ceases to fascinate. In this picture, Carla Bruni and Kirsten Owen photographed by Peter Lindbergh for the Spring/Summer 1988 campaign.

Single Sportmax

Geometric Chiffon. Go for high volume in this airy tunic dress. Cut from a blend of featherlight chiffon and viscose, the design features a high-tech sports inspired print, giving a modern geometric attitude.

Think outside the box. Cut from beautifully smooth silk satin, this midi dress offers a loosely-fitting shape with organic fabric ripples throughout.

Cool and airy texture. This crêpe de chine shirtdress delivers on the graphic attitude, with angular seams and contrasting directional 'brushstrokes' dancing across the fabric. 

The graphic influences of the Fall/Winter 2016 collection are reflected in a dress worn by Mariacarla Boscono, photographed by Roe Ethridge.

Twin 2 A Sportmax

 

 

"Graphic design" in this David Sims’ Spring/Summer 2015 campaign.

Twin 2 B Sportmax

Patchwork Effect. Modern construction with vintage-inspired flair. This boxy crew-neck knit features rectangular inlays, perfectly placed to create a multi-color patchwork effect.

Dramatic impact. This sporty design is all about the diagonal. Fragmented stripes cut across one side of the bodice, while an angled knitted band wraps the waist and creates a bold punctuation.

Directional comfort. In this multi-tone fitted knit dress cut and paste knitted inlays meld together to create a multi-tonal montage effect, while ribbed cuffs, hem and neckline offer a signature fusion of athletic and knit motifs.